"There is elegance in simplicity. If it isn't simple, chances are that you're doing it wrong. I found the Instant Strategist ™ process so easy to understand that it will be a benefit in most projects I undertake, whether e-commerce related or not."
Colleen O'Rourke
Product Manager, Infrastructure Solutions Divison
Autodesk, Inc.
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"This simple model, based on three steps (A, B, and C), demonstrates that sound foundations for a business plan must be laid to increase the probability of success. The strategic planning process is described in basic steps to allow executives to focus on their strategy amid the ever-increasing level of change in the business environment.
Laura Hall, Division Director, West Coast
Cornell Companies, Inc.
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"I particularly find this book effective because of its simplistic approach to complex ideas. For me, it clarifies the organizational steps and structural approach to what can otherwise be a very overwhelming concept. In my opinion, Instant Strategist™takes the mystery out of taking an idea from its conceptual phase to a reality. It provides conceptual methods of validation and describes the thinking process required to implement the logistics of a project."
Moura Borisova, CEO
Black Bear Security Services, Inc.
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"The simplicity of this method carries as the answer to the question "Why don’t other e-businesses make it?"
Frederick A. Frye Jr., DVM
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